RANJEET CHAWLA - Chief Executive Officer Promoted the Company in 1991. Previously, Managing Director of May Department Stores International Inc. (India, Nepal, Bangladesh) for Ten years.  Accomplished forward thinking executive with proven ability with Deep and rich knowledge of apparel sourcing and product development out of indian sub continent, keen negotiator with vendor management skills.A Leader who builds strong, dedicated teams and installs a high-performance team culture . Achieves business goals through honesty and commitment. Studies trends and analyzes market to better identify right sources. Expert in -- Product Development Sourcing Indian sub continent fabrics and production & a master negotiator..
Jennifer H. Sarang - Director HR And Operations  (Wife of Co Founder-Promoter Late Mr. Manpreet Sarang) Jenny is an American, who has been living and working in India for 22 years in the fields of training, finance, business development, corporate affairs, and entrepreneurship in the financial services, consultancy and manufacturing businesses. She was a Vice President in GE Corporate and GE Capital managing large teams. Has a Bachelor Degree from University of Colorado, Boulder and M.B.A. from Faculty of Management Studies, University of Delhi with a major in Finance and minor in Marketing.

MAHBOOB ALAM - General Manager Operations 

He has 21 years experience in Finance, Logistics, HRD and Operations. Has been with East End Apparels since its inception. Master Degree with major in finance.

JYOTI TANEJA - Divisional Merchandise Manager

She has 22 years experience in merchandising (sampling and production). 18 years with East End Apparels, previously 3 years with Gokuldas Exports, Bangalore. She has worked with production set-ups in India, Nepal, Bangladesh, UAE, Kenya.

NAMRATA SAREEN - Divisional Merchandise Manager

She has 13+ years of hands on experience in Production & Merchandising with US and European Customers. Very conversant in both Knits & Wovens.

HARPREET SINGH - Merchandise Manager

He has 10 + years experience in Production & Merchandising with US & European customers. Very conversant in Mens & Ladies products.

VINOD JAITLEY - Q.A. Manager

He has 28 years experience in Quality Assurance with leading Export Houses and Buying Houses. Specializes in Compliance setup and evaluation.