Our organization follows a cross-functional team-based approach to business

Ranjeet Chawla

CEO / Promoter

Promoted the company in 1991. Previously, Managing Director of May Department Stores International Inc. (India, Nepal, Bangladesh) for 10 years.

Forward thinking apparel executive specializing in product development, sourcing, manufacturing, supply chain management and merchandising operations. Believes in developing, deploying and optimizing processes to improve efficiency, reduce costs and maintain high quality standards.

Jennifer H. Sarang

Wife of Co-Promoter Late Mr. Manpreet Sarang
Director HR / Finance

An experienced professional in the fields of training, business development, corporate affairs and entrepreneurship for financial services, manufacturing and consultancy businesses in India.

Mahboob Alam

Director of Operations

Head of management for finance, logistics, human resources and operations. Has been with East End Apparels since the company was established.

Divisional Managers

Jyoti Taneja
Inderjit Juneja
Harpreet Singh
Nita Swami
Prachi Mehta
Seher Chawla

Q.A. Managers

Ajay Tuteja
Ram Naresh
Davinder Marwah

HR & Tech Support

Anil Chakravarti
Anil Kumar

East End Apparels

C-19, Sector-3, Noida,
Uttar Pradesh 201301 

East End Home & Accessories

C-20, Sector-3, Noida,
Uttar Pradesh 201301